R&B star Rihanna has replaced sultry actress Megan Fox as the new face of fashion label Emporio Armani. The 23-year-old singer will front a new campaign for Armani Underwear and Armani Jeans, said The Hollywood Reporter. "Rihanna will be the new global testimonial for Emporio Armani Underwear and Armani Jeans from autumn/winter 2011-12," Giorgio Armani said in a statement. The 'Umbrella' hitmaker was spotted in Milan in May meeting with Roberta Armani, reportedly finalizing the details of her campaign. The singer previously appeared in a 2008 campaign for Gucci and has been a celebrity spokesperson for CoverGirl cosmetics since 2007. The new Emporio Armani advertisements were shot on location in New York and will launch in September worldwide. Power couple Victoria and David Beckham as well as Real Madrid striker Cristiano Ronaldo and tennis-pro Rafael Nadal have associated with the label.
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