NAOMI Campbell is considering taking legal action against Cadbury after claiming that a 'racist' advertisement compares her to a chocolate bar reports The Daily Mail.The supermodel said she was shocked and hurt to see her name on billboards and in newspapers next to the Dairy Milk Bliss bar.
Black civil rights groups have urged shoppers to boycott products of Cadbury's U.S. parent company, Kraft Foods. And Miss Campbell, who is known for being litigious, said she is currently considering taking 'every available option' over the adverts that appeared in a national newspaper last week and in supermarkets, reading, 'Move over Naomi, there's a new diva in town'.
She said: 'I am shocked. It's upsetting to be described as chocolate, not just for me but for all black women and black people. I do not find any humour in this. It is insulting and hurtful.' Her mother, Valerie Morris, supported her daughter's stance, saying: 'I'm deeply upset by this racist advert. 'Do these people think they can insult black people and we just take it? This is the 21st century, not the 1950s. Shame on Cadbury,' she added.
Black rights group Operation Black Vote has called for Cadbury to apologise after receiving dozens of complaints about the advert from members of the public. However, after the company's refusal the "only recourse black people have is not to buy its chocolate," said OBV's Simon Woolley.
"This issue is not just about the insult to Naomi Campbell. It's about how these companies treat black people in general. Part of the problem is that they don't see it as offensive," Lee Jasper, a black activist added.
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